A black truck advertising for “Wilmore Funeral Home” had a omnious message message for the unvaccinated filling the streets of downtown Charlotte that were going to see the Panthers play football.
The black truck advertising for “Wilmore Funeral Home” delivered the message on the side reading: “Don’t get vaccinated.”
CNN is now reporting that this truck was a Charlotte ad agency and “Wilmore Funeral Home” does not exist.
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“There is no “Wilmore Funeral Home” and visiting its website takes you to a landing page instructing visitors to do the opposite of what’s written on the truck.
“Get vaccinated now” pops up on the site, along with a message that says, “If not, see you soon.” The ad agency, BooneOakley, had decided it was time to get serious.
“I just feel like conventional advertising is not working. Like, just regular messages that say ‘Get the Shot’ or ‘Go Get Vaccinated’ … they just kind of blend in with everything else,” agency director David Oakley told CNN. “We wanted to do something that saw it from a different perspective and kind of shocks people into thinking, ‘Holy moly, man.'”
“I think the reason we did it was because we want people to get vaccinated and I believe even if just one person gets vaccinated because of that billboard, I give it a grand success. Just one person, it will be worth it to me,” Oakley told CNN.”
Oakley added that the many thousands of people gathering for a football game was the best time to deliver this message to give people “something to talk about other than football.”
As far as the home team goes, the Panthers went to 2-0 on the season with a 26-7 victory over the New Orleans Saints.