Planters used its Super Bowl ad to give new life to its mascot, as a Baby Nut emerged from Mr. Peanut’s burial plot, morphing the funereal campaign into a celebration of new life.
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The service was led by Wesley Snipes who, along with actor Matt Walsh, was in the Nutmobile with Mr. Peanut before his death in a prior commercial called “Road Trip.”
“Just kidding, I’m back,” says Baby Nut. “Where’s my monocle?”
Winner, winner!
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