Little Caesars is now the official pizza sponsor of the NFL.
“We’re thrilled to welcome Little Caesars to the NFL family,” Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships said. “With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.”
The deal came just before the start of training camps, the annual unofficial kickoff to the NFL season.
The agreement will give the food establishment a set of exclusive marketing rights, and the potential for new products, games and promotions.
“This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country,” president and CEO of Little Caesars Dave Scrivano said.
The NFL previously held pizza sponsorships with Papa John’s from 2010-18 and Pizza Hut from February 2018 to 2022.