Hate them or love them, but there’s something about the Dallas Cowboys that NFL fans love to hate. It’s even better when they begin to lose. You just knew Sunday’s Cowboys–49ers would deliver monster ratings, and that is exactly what happened.
On Wednesday, CBS Sports PR announced that their broadcast of the game on CBS and Nickelodeon was the most-watched Wild Card game of the last seven years. At its peak, 50.229 million concurrent viewers tuned in to watch the game that went down to the final seconds. For CBS, the game was its most-watched Wild Card game in the last 10 years. It was also the second-most watched Wild Card game in network history.
Four of the 10 most-watched television programs in the United States in 2021 were games Dallas dropped, according to the Houston Chronicle’s Matt Young.
“The highest-rated game of the season by far was the Cowboys-Raiders Thanksgiving Day game, which the Raiders won in overtime,” Young wrote. “That game drew in 40.8 million viewers. The next highest-rated game — the Chiefs beating the Cowboys on a Sunday afternoon in November — drew 28.7 million.
“The Cowboys’ (Jan. 2) loss to the Arizona Cardinals … ranked sixth (26.8 million viewers), and the season-opening loss to the Buccaneers on a Thursday night ranked eighth (25.2 million). The Cowboys’ last-second win over the Chargers (on Sept. 19) was 10th (25 million).”
According to @SportsTVRatings, the audiences for the other games from the weekend were 30.4 million for Eagles-Buccaneers, 28.9 million for Steelers-Chiefs, 27.7 million for Raiders-Bengals and 26.4 million for Patriots-Bills.
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