John Legend and Chrissy Teigen‘s Super Bowl ad received a major edit in the week leading up to the big game, because they wanted to respect the memory of the late Kobe Bryant.
While teasing that “old luxury” had a good run, the minute-long ad originally opened with partygoers arriving in front of a mansion in their over-the-top rides, including a carriage and a helicopter. That part was cut after a tragic helicopter accident in Calabasas, Calif., killed NBA icon Kobe Bryant, his 13-year-old daughter Gianna “Gigi” Bryant, and seven other passengers on Sunday.
“Today we re-cut our Super Bowl ad, to remove a stationary helicopter that was in the opening two seconds of the commercial,” a Genesis spokesperson told USA Today in a statement. “The ad had been filmed, produced, and delivered well before Sunday’s tragedy, so we took down the spot out of compassion and sensitivity to the families.”
Check out the edited Super Bowl LIV commercial: