Coffee Chain Revokes Man’s Franchise After His Nasty Comment Towards LeBron Calling For Protection of Black Men, Women (PICS)

People should really watch out what they post on social media, because it can have real life consequences.

A chain of New Orleans based coffee shops known as PJ’s Coffee Shop took swift action against a man named Stephen Bruno Jr. It all began when LeBron tweeted out a message demanding the protection of young black men and women. Bruno Jr. responded to it by saying, “Eat a [eggplant emoji].”

Protect our Young Black Women & Men! ??✊???

— LeBron James (@KingJames) May 3, 2021

New Orleans’ PJ Coffee Franchisee, Stephen Bruno, says to “Eat a ?[d*ck]” in response to “Protect our Young Black Women & Men!” from @KingJames. pic.twitter.com/IKblP083Ph

— Kenn Barnes, ESQ. (@kennbarnes) May 3, 2021

#WasThatANerve ? pic.twitter.com/S0GEMyFnn9

— Kenn Barnes, ESQ. (@kennbarnes) May 4, 2021

Upon hearing of this, PJ’s Coffee Shop immediately took Bruno Jr’s franchisee outlet away from him and released a statement.

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PJ’s Coffee Shop representatives elaborated by saying, “The existing franchisees of that location are well respected and have proven to be collaborative franchise partners for years.”

PJ’s Coffee does not tolerate hatred or disrespect of any kind. The words used by Stephen Bruno Jr. were inappropriate and uncalled for. Our PJ’s Coffee brand and our locations take pride in supporting the diverse communities in which we serve. Stephen Bruno Jr. has been (CONT)

— PJ's Coffee (@pjscoffee) May 5, 2021

removed as a franchisee from the locally owned and operated franchise location, to read more about how PJ’s Coffee is standing together, please visit our website at https://t.co/j0QBzDNYmE.

— PJ's Coffee (@pjscoffee) May 5, 2021

A comment that he could’ve easily kept off of social media cost him everything. A valuable lesson was learned this week.

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