At the time of Kobe Bryant’s death, he was the fourth-largest shareholder in Bodyarmor, when he bought interest for $5 million back in 2013. The value of that investment has since skyrocketed in a company that is set to surpass $1 billion in retail revenue for the first time this year.
That $5 million investment was to gain a 10 percent stake and now his widow, Vanessa, will be inheriting a $200 million stake after Repole made a deal with Coca-Cola, valuing his company at $2 billion.
“I lost a dear friend. I lost a brother with Kobe and BodyArmor lost a founding father. Kobe Bryant’s fingerprints are all over the BodyArmor brand. The brand wouldn’t be in the position it’s in if Kobe wasn’t a believer back in 2012 and 2013.”
“For me, this has always been a journey, the last seven or eight years, with Kobe, and now I feel like this is a journey for Kobe,” Repole added. “To me, BodyArmor really is his business legacy. Kobe saw in BodyArmor, when we were under $5 million in sales, what nobody else saw.”
By 2018, Kobe’s stake was reportedly worth $200 million after Repole made a deal with Coca-Cola, valuing his company at $2 billion.”
It was just a few months ago when UFC president Dana White said Kobe had just received an investment payout from the company just days before his death.
He told TMZ, “Kobe got a distribution from the UFC the Wednesday before the incident and he was so pumped up and excited and he said what everybody always says, ‘I wish I had invested more!'”
The amount of the payout is unknown.
Bryant had a variety of business interests, and prior to his death was one of just seven athletes to be worth one billion dollars or more.
Bryant’s net worth at the time of his death is estimated to have been at least $600 million.
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