Deion and Shedeur Sanders are having the time of their lives on the back of Colorado’s early success, with the father and son pairing now starring in a new commercial for KFC.
Coach Prime has become one of the most marketable figures in sports and is undoubtedly the most marketable head coach in college football at the moment.
The former NFL star already had several lucrative endorsements prior to his move to Boulder and added another one ahead of the 2023 college football season as his family entered into a partnership with said fast food chain.
Their latest commercial for the brand also featuring his other sons Shilo and Deion Jr., as well as daughters Deiondra and Shelomi, is going viral after hitting Instagram this week.
In the clip below, you can see Shedeur admiring his spicy chicken wings over a white carpet, shocking his siblings before staring his father down.
“Man, cut the bull junk and give me one of the wings,” Deion says after a while.
Check it out here:
Should things continue to trend in a positive direction for Deion and Shedeur, they can expect to land even more endorsements.
While Prime has shocked the sports world with the results he’s been able to attract, Shedeur is making a name for himself as a quarterback in the Pac-12, having passed for 903 yards and six touchdowns, also running one in himself, in two games for Colorado.
The Buffaloes will play neighboring Colorado State this coming Saturday.
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